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1964 license plate proclaims Pioneer pride

Vintage DU License PlateThis Colorado license plate was procured for Chancellor Chester Alter in 1963 as a Christmas present to celebrate the University’s impending 100th anniversary in 1964. Gov. John Love (BA ’39, LLB ’41) authorized the Department of Motor Vehicles to change Alter’s vehicle registration slip to “DU-1964” after the department had denied an earlier request. The 45-year-old license plate is part of the University Archives.

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